5 Things To Consider If You Want To Start A Business

If you’re thinking about starting a business you need to have a clear plan and strategy on how you will achieve your objectives. All too often new entrepreneurs jump in head first without any real plan on what they are going to sell, how they will sell it and who they will sell it to. Here are the 5 basic steps to starting a business in 2016.

1. Get Online

First, if you’re starting a business, you need to get that business on the internet. The growth in the number of people buying online is growing each year. Over 3 billion people has access to the internet and more people are coming online everyday. These are all potential customers. When your business is online you can be selling your products and services 24/7, 365 days a year.

2. Get Some Start Up Capital

Although the cost of starting a business in 2016 on the internet is considerably lower than starting a traditional ‘bricks and mortar’ business, you do still need some money upfront to start an online business. The main reason that most businesses fail is because of the lack of capital. Have a plan in place to allow for financial resources whether it’s from sales, external investors or your own personal funds.

3. Establish Your Unique Selling Proposition

What will make your business unique? The internet is big marketplace and when starting a business in 2016 you need to establish an unique selling proposition (USP) for your product or service. Why should people buy from you, rather than somebody else? If you don’t know, how can you expect your potential customer to know?

4. Know Your Ideal Customer

No business can sell everything to everyone. You need to be clear on who your ideal customer is so that you can create your marketing messages to appeal directly to them. What are their needs, wants, worries, problems or desires? How can your products or services help them?

5. Implement A Proven Business Model

Use a proven business model that will work in your market. If you don’t have one, look at your competitors and see what they are doing. Get a business mentor who can show you how to build your business and move a prospect into a customer. Very often you can learn a lot from people who have been before you in your chosen industry. They can help you to avoid the pitfalls and make your journey to success easier and quicker.

6 Reasons Why It Makes Sense To Start A Business Online

The internet has made it possible for people from all walks of life to start a business. Regular people can succeed online just as well as the big worldwide business that dominate the offline world. Here are 6 reasons why you can start a business online and be successful.

1. Anyone Can Do It.

When starting your own small business online, it does not matter about your age, your background or where you live. You can benefit from, or leverage off, other people’s knowledge, time, ability and experience. As long as you have access to a computer and the internet you are ready to go.

2. Low Set Up Costs.

The required funding to start a business online is considerably less than a conventional bricks and mortar business. You will need to purchase a domain name and some hosting for your website but you will not have the high costs of renting a physical building to operate from or the costs of inventory or staff.

3. You Can Reach A Huge Audience.

A conventional bricks and mortar business requires somewhere that potential customers within their regional area can easily get to. However, with the power of the internet, you can market your online business to customers from around the world to buy your products and services online.

4. You Can Operate 24 / 7.

A physical business can only function for the period of time that are able to keep the doors to your premises open. It’s not possible for one person to do this all day and all night. However a website is online continuously, and with automated systems you can sell products even while you are asleep.

5. You Can Expand Into New Markets More Easily

As your business becomes more established, you can start to diversify and sell products and services that will appeal to your target audience. This is much easier for an online business because you can source these other products and sell them as an affiliate without having to stock or deliver them yourself.

6. You Can Start It In Your Spare Time

Starting your own business is a big step for any new entrepreneur, especially if you already have day-to-day living costs, like a mortgage or other domestic bills, that all have to be paid. When you start a business online, you can do it in your spare time whilst still working at your normal day job. Then, as your online business grows and becomes more profitable you can start to work on it full time.

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